"Which UK agencies specialise in both SEO and PPC?" is one of the most common questions we hear from marketing leads who've been burned by siloed teams before. The honest answer is: fewer than you'd think actually integrate them well, even when both services appear on the same agency website.
Why integration is harder than it sounds
SEO and PPC operate on different timelines, PPC gives you data in days, SEO takes months to show results and they're often run by people with different incentives. A PPC specialist is measured on cost-per-click and ROAS; an SEO specialist on rankings and organic traffic. Without a shared framework, neither team has a reason to share data with the other.
A simple framework to start with
- Shared keyword tracker: one spreadsheet or dashboard both teams update, showing search volume, PPC conversion rate, and current organic ranking for priority terms.
- Landing page ownership: decide upfront which pages serve paid traffic, which serve organic, and where they can share the same URL without cannibalising each other.
- Quarterly cross-review: a recurring session where both teams present what's converting and adjust the content and bidding plan together.
- Unified reporting: a single report showing blended cost-per-acquisition across channels, rather than two separate dashboards nobody cross-references.
What good integration actually looks like
We've covered some of the UK agencies doing this well in our review of firms that genuinely combine SEO, PPC and digital PR rather than just listing both services on a homepage. The pattern among the strong ones is consistent: shared data, shared reporting, and a single point of accountability for both channels.
Applying this to your own team
If you run both channels in-house, the framework above works even without an agency involved, the important part is the shared tracker and the recurring review, not the tooling. If you'd rather have a partner run both channels together, our services page outlines how we structure integrated SEO and PPC engagements, and our portfolio has examples of the reporting we use.
Get in touch if you'd like a template for the shared keyword tracker, we're happy to share the one we use internally.